Keen /kēn/ adjective: sharp, insightful, eager or energetic
keenwerks
We know B2B
Selling to other businesses is the marketing equivilent of long-haul trucking: It takes time, knowledge of the road, and a clear picture of your destination.
What We Do
A universal truth: Regardless of the current size and disposition of your Marketing team, you either wish you had a few more hands, or need to do more with the hands you have.
Yep. We get it! We’ll help you backfill with what you need, where and when you need it, and document what we’re doing as we go.
Our Goal:
1) Make meaningful contributions to new attributable revenue
2) Use that fresh revenue to justify building out your dream team, and
3) Ensure they have a clear runway with the support they need to take over for us.
Then we tackle the next set of hurdles. Wash, rinse & repeat!
Keenwerks Services
Marketing Strategy
Goals & objectives, target audience, SWOT, competitor analysis, measurement, partner development, AI deployment.
Tactical
Content creation, email/digital promo, social, events, campaign mgmt & attribution, sales enablement.
Operational
Project/resource mgmt, automated workflows, MarTech, web integration, digital asset mgmt, reporting & dashboards.
Creative Direction
Brand strategy, product/brand extension, creative team recruiting & leadership, internal communications & programs.
Design Services
Web design, app UI/UX, print & digital design, brochureware, video/motion, Office templates, presentations, DIY systems.
Training & Tuts
Hands-on and training libraries for Marketing/Creative tech stack, web editing & admin, brand consistency & compliance.
Why we’re different
We’ve lived on both sides of the table, agency AND client. We know how they work and why they fail.
So while we’re helping you fill funnels, plug holes, and refine your operation, we actively plan for our own obsolescence: we document our work and provide a useful library of resources to make sure your team is ready to slide in and take over.
If we’ve done a good job, we’d love to help you tackle what’s next.
Who we serve
Vertical Market Expertise
There are universal best practices for any good marketing or creative team, so that’s typically where we’ll start.
Once the wheels are on the wagon, having market-specific experience is vital in clipping long sales cycles.
Finance
Private equity, private credit, M&A, alt investment
Technology
SaaS, measurement devices, aerospace, communication
Education
K-12 (public & private), Montessori, higher ed, CE/CPE
Healthcare
Pharmaceutical, devices, emergent, pre-authorization, wellness
Government
Municiple, county, utilities, parks, permits/licensing
Leisure
Wholesale travel, sports, dining/catering
Practical ideas for solving complex problems
A ‘solution’ doesn’t solve anything unless a) you can afford to implement it, b) it doesn’t completely upend your existing processes, and c) it’s repeatable and sustainable. We take ALL of that into account on every project, large or small.
Projects
Satisfied Clients
Ongoing Projects
Cups Of Coffee
The keen GPS
It all started one fateful Marketing meeting when a brave soul asked, “why do we keep doing these live monthly product demos where only 7 people show up, and conversion rates have to be annualized to see any results?” About a year later, this smallish workplace compliance reporting SaaS had become the 500 lb gorilla in the GRC space that everyone else was chasing. We did it with content marketing.
While every client or project is unique, our core strength is content creation and lead qualification through nurture track development. We’re not dumping every newly harvested email into your Sales call queue.
Content marketing: the not-so-secret sauce
- We find the ideal bits of IP to share with your target audience
- Build rich content that’s unique to you, and provides real value specific to your prospect’s role and pain points
- Share that content via nuture tracks that pre-qualify leads using progressive profiling
- Deliver qualified, better-than-warm leads to your Sales team, with a complete picture of who they are and the journey they’ve taken.
And all of this happens behind the scenes, hands-free, so you can focus on supporting your clients and improving your products/services.
Recent werk
Cue|Gravity
At the astonishing crossroads of tech and brand expression, Cue Gravity displays can be seen in some of the swankiest retailers in the world.
HealthHelp
This innovative healthcare tech provider needed to incorporate new parent company branding, and decided to build a whole new site.
Innovayte
True to their name, this financial software developer is eliminating all the clunky legacy tech stacks for today’s investors.
Market expertise
When it matters, it really matters.
Many of the tools and strategies we use can apply to multiple vertical markets. But some verticals are trickier with almost built-in throttles like compliance, increased privacy constraints, and regulatory oversight. If you’re in one of those industries, you’ll want someone who gets it.
Of course, SaaS can cover practically anything! So we put in the extra hours (always on our dime) reaching out to our large network of industry and practice leaders. We Hoover up all the expertise we can before building a plan for you.
- Investment/Financial Services
- Healthcare
- Technology/SaaS
- Education & CE/CPE
- Government & Municipal
Hey, you tryin’ to start something?
“I’m your Huckleberry.”
— Doc Holliday